Privacy Policy

Privacy is very important to New Optics. Through this policy, New Optics aims to provide you with more information about how your personal data is handled and the rights you have regarding this data.

We handle your data with care!

New Optics NV (hereinafter: “New Optics”, “the optical store”, or “we”) is an optical store with its registered office at Haachtsebaan 26-28, 3140 Keerbergen. In this capacity, the optical store is responsible for processing the personal data of our customers and potential customers. Processing encompasses all possible operations involving this data, such as collecting, recording, using, or storing it. We always handle this personal data with care. It is important to note that we have never sold your data to third parties in the past, nor will we ever do so in the future.

What personal data does New Optics process?

If you are a customer of New Optics, the optical store processes certain data. This may include, among other things:

your identification details (including surname, first name, address, place and date of birth);
your contact details (such as telephone number and email address);
questionnaires completed by you that the optician presented to you;
financial data (including account numbers, financial and transaction data, billing details);
your family situation (including marital status, family composition, relationships);
your hobbies;
images from the iProfiler or any other device. These images are used to optimally center the spectacle lenses.
surveillance camera footage;
images for the website or social media, after obtaining permission from the clients themselves or their parent(s).
data concerning your eyes and eye measurements (such as refraction values (sphere, cylinder, axis, prism, addition), visual acuity, objective refraction, keratometry, aberrometry, corneal topography, general condition of the eyes and eyelids…)
information regarding conditions and medication that affect or could affect the functioning of your eyes
data regarding your purchases from New Optics, including for warranty and after-sales service purposes (frame details, lens brand and type, order values, order details, centration data, individual parameters, brand and type of contact lenses and contact lens solutions, etc.).
public data

If you are not a customer of New Optics, the optical store processes—under certain conditions—specific data that you have personally provided to the store. This may occur, for example, in the context of networking events or a business relationship with the store as a product vendor or service provider. This may include, among other things:

your identification details (including surname, first name, address, place and date of birth);
your contact details (such as telephone number and email address);
financial data (including account numbers, financial and transaction data, billing details);
footage from our surveillance cameras;
public data

Why does New Optics process personal data?

The optician collects and processes your personal data to ensure adequate service provision. More specifically, the optician processes your data: to be able to contact you;

to ensure that customers and order management run smoothly (including customer administration, follow-up of orders/deliveries, invoicing, monitoring of solvency);
to comply with legal obligations (for example, in the context of warranties against manufacturing defects);
to carry out repairs and place additional orders;
to be able to correctly execute contracts;
to improve service delivery;
to compile statistics and conduct tests;
for commercial prospecting or direct marketing, unless you object to this.

How long is your data retained?

The length of time personal data is retained depends on the type of data. The optician uses data only when there is a clear purpose for doing so (for example, to perform a contract, to comply with legal obligations incumbent upon the optician, or to track the progression of eye conditions and their implications). For the purpose of exercising your rights or those of New Optics, the retention period may exceed statutory limits.

Can we pass on your details?

New Optics will not sell your data to third parties.

However, data may be passed on to suppliers in connection with an order. Only the data necessary for the order is transmitted, potentially including the first and last name of the person for whom the order is being placed. Data may also be shared with ophthalmologists or other physicians in consultation with the customer.

Furthermore, as part of the outsourcing of certain tasks, the optical store may transfer data to carefully selected third parties that process specific data on the store’s behalf. For this purpose, the optical store engages only third-party processors that, in its view, offer adequate guarantees regarding the protection of such data. These third parties undertake to safeguard the confidentiality of the data.

Your rights as an individual

You have a number of rights regarding the personal data processed by the optician’s practice. You will find an overview below.

You can view your data.

You may view the personal data that New Optics processes about you at any time. If you wish, you can obtain a copy of the data held by New Optics.

You can have your data corrected.

To the extent that the personal data maintained by New Optics is incorrect or incomplete, you have the right to request that this data be amended.

You can have your data deleted

If you suspect that the optician is processing certain data unlawfully, you may request its deletion. New Optics will grant this request unless the processing is necessary for legal purposes or to fulfill our contractual obligations.

You can request to have your data transferred to a third party.

You also have the right to request from the optician the personal data you provided to them, or to ask the optician to transfer that data to a third party.

You can object to a specific use of your data.

You have the right at any time to object to a specific use of your personal data. New Optics will honor this request unless the processing is necessary for legal purposes or to fulfill contractual obligations.

How can you exercise your rights?

You may exercise your rights by sending a written request to New Optics, Haachtsebaan 26-28, 3140 Keerbergen, for the attention of the ‘GDPR Officer’, or by sending an email to admin@newoptics.be. The optician reserves the right to charge a fee to parties who exercise their rights excessively. To verify your identity, the optician may, among other things, ask you to provide a copy of your identity card. This allows the optician to ensure that no one else is exercising your rights. Any request to exercise a right that you submit to the optician will be processed and answered as soon as possible—and no later than one month after receipt of the request. Depending on the complexity or number of requests, this period may be extended by two months if necessary. The optician will always notify you of such an extension within one month of receiving your request. Should the GDPR Officer decide that a request cannot be granted, he or she will inform you of this no later than one month after receipt of the request. You will be informed of the reasons for such a decision. If you do not agree with the optician’s position, you may always file a complaint with the Belgian Data Protection Authority or lodge an appeal with the competent courts.

You can always contact us for additional information.

New Optics may amend this policy. You can always find the most recent version at www.newoptics.be. You will be informed of significant substantive changes via the usual channels. You can also find more information about privacy legislation in general on the website of the Belgian Data Protection Authority (www.privacycommission.be). Naturally, you are also welcome to contact the optical store if you have any further questions.