About New Optics
A vision for happiness
A glimpse of the atmosphere
Click on the image to enlarge
The benchmark in optics
Innovative concept:
New Optics is not just any store. It is the experience store for optics in Belgium. For years, New Optics has been the benchmark on a technological level, renowned both at home and abroad. Our binocular eye exams are groundbreaking. Now, New Optics is also a leader in eyewear fashion, based on an extremely innovative concept. You are welcome in the lens room, the sun room, the fashion room, the New Optics Café, the lounge, the kids’ corner, the optometry and audiology departments… and even the terrace in fine weather. Shopping experience thus takes on a new dimension, where trust, authenticity, and eye care are central.
Testimonials:
Both customers and professionals are fans of the innovative concept. From the optics sector, New Optics gathered the following reactions:
“This is unprecedented in Flanders, even in the Benelux.”
“I thought I knew where the most beautiful optical store in the country was, but now I have to revise my opinion.”
“Fantastic how every space here has been carefully considered. Unique! Unrivaled.” “Can I come and work here too?”
“It is so beautiful here! I almost wish I had poor eyesight.”
These reactions come from distributors of Cartier, Chanel, Tom Ford, Tod’s, YSL, Gucci, Etnia Barcelona, Ray-Ban, Giorgio Armani, Lindberg, Silhouette, Mykita, Victoria Beckham, and so many other brands.
Expertise:
Developments in the optics sector move incredibly fast. Through continuous training and further education, the knowledge level of the New Optics team remains up to date.
This allows New Optics to always guarantee you quality.
Mission, Vision, and Why
Mission:
You are unique and deserve the very best. You have the right to see clearly and comfortably! That is why New Optics chooses the very best in style and technology. From the most beautiful eyewear collections, the New Optics team selects with passion and craftsmanship those models that ensure you stand out with class. At the same time, New Optics offers eye care of the highest level by continuously training the team and investing in high-tech optical equipment. In this way, New Optics offers you a stylish, sharp window to the world at all times.
Vision:
To be seen by you as your favorite provider of eyewear fashion and eye care: that is the highest ambition of New Optics. Your wishes and expectations motivate the New Optics team every day to look further in terms of fashion. And in service, New Optics goes to the limit. Because as long as you wear glasses or lenses from New Optics, New Optics wants to be able to look you straight in the eye. Your trust also puts New Optics in the spotlight with your friends and family. That is why New Optics is particularly proud to be the largest optical store in the region as well as the one with the highest customer loyalty.
The "Why" of New Optics:
Why?
A vision for happiness. Life is beautiful. And it is worth seeing and realizing that. The colors around us, the little things, and the world in all its facets. Being happy is what we all strive for. And when you are happy yourself, there is nothing more beautiful than sharing that happiness.
How?
New Optics does this by performing eye exams and advising on spectacle lenses or contact lenses. We examine in detail whether there are visual complaints, or perhaps other issues such as headaches, neck pain, shoulder pain, or red or watery eyes. New Optics’ expertise in this area is extensive. Patrick gives lectures on binocular eye exams both at home and abroad (Budapest, Zagreb, Tel Aviv, Sofia, Utrecht, Breda, …). Additionally, you can count on a team of five smiling women who have a passion for fashion and will seamlessly match the right glasses or sunglasses to your personality.
What?
Oh yes, almost forgot to mention, New Optics is a team of passionate opticians. Opticians with a vision, a vision for happiness!
Contact
Contact us or visit us
Opening hours
Monday to Friday: 9:30 AM to 12:30 PM and 1:30 PM to 6:30 PM
Saturday: 10:00 AM to 5:00 PM
Sunday: closed
Customers with an appointment are given priority