Maui Jim

Maui Jim – Ultimate protection and clear vision in every ray of sunlight.

Maui Jim .

What truly sets Maui Jim apart is their revolutionary PolarizedPlus2® technology. These patented lenses go beyond standard sunglasses; they block 100% of harmful UVA and UVB rays while simultaneously filtering out intense glare. As a result, colors appear more vibrant, contrasts sharper, and details clearer. Whether you are at the beach, in the mountains, or simply out and about in the city, Maui Jim delivers an unparalleled visual experience.

Moreover, all sunglasses in the collection are polarized, drastically reducing eye strain and glare. Thanks to this technology, reflections off water, snow, or asphalt are a thing of the past. This makes the brand an ideal choice for outdoor enthusiasts, sports lovers, and style-conscious sun worshippers alike.

Today, the collection comprises more than 125 models. Each design combines comfort, durability, and style. You will find classic shapes, sporty frames, and modern designs—all capturing that signature Hawaiian sense of freedom and relaxation.

Maui Jim has recently become part of the Kering Eyewear Group, further strengthening its position as a premium sunglasses brand. Thanks to this partnership, the brand continues to innovate and refine its offerings while remaining true to its roots: the sun, the sea, and the desire to enhance your vision.

That’s why choosing Maui Jim means choosing more than just sunglasses; it’s a complete experience of vision, style, and protection. At New Optics, you’ll find a wide selection of models—come discover them and feel the difference the moment you put them on.

In short: with Maui Jim, you don’t just see better—you live more intensely. Clarity, comfort, and top quality—all in one pair of glasses.